Today we’re excited to share results from our latest user survey, conducted annually to better understand rider needs and preferences. Representing nearly 10,000 rider voices across 50+ U.S. markets, the report highlights the impact of Veo’s service and points to micromobility’s untapped potential.
Veo releases this report at a time that the shared micromobility industry is entering a new era. Post-pandemic ridership is on the rise as cities transition their micromobility initiatives from pilot phases to long-term programs. This transition is also putting the industry to the test as companies seek out business models and regulatory environments that support long-term viability. Veo’s 2023 Rider Survey Report provides insight into how micromobility can thrive in this new era.
Now, let’s get into the good stuff.
Veo supports affordable car-free and car-lite lifestyles
Nearly a quarter of riders would have used a car for their last trip if Veo’s service wasn’t available. This means Veo’s service is offsetting hundreds of thousands of car trips in the average city. On top of that, half of survey respondents report that Veo has improved or slightly improved their ability to reach important places like school or work affordably.
Veo’s seated Cosmo vehicle increases access for riders of diverse ages and abilities
The Cosmo series of seated scooters and class 2 e-bikes is bringing a whole new level of comfort to the game as the preferred vehicle type among riders nationwide. The Cosmo is especially favored by older riders and people with disabilities who share that the seat and throttle provide a more accessible ride.
- • 15% of Veo riders are aged 45+, with 57% of these riders preferring the Cosmo.
- • 13% of Veo riders have a disability, with 68% of these riders preferring the Cosmo.
The take-away: We can increase access for many traditionally underrepresented riders by incorporating seated, throttle-assist vehicles in city fleets.
Safe infrastructure is crucial for increasing ridership and reducing sidewalk riding
Over two-thirds (71%) of riders feel safe or very safe riding with Veo, with approximately 99.99% of all trips completed without incident.
Yet, people on bikes and scooters are among the most vulnerable road users given the risk of injury by collisions with heavier, faster moving motor vehicles. The most direct and immediate way to make riders feel safer is through city infrastructure improvements. About half of riders (47%) said they would feel safer if cities installed protected bike lanes and safer street improvements such as car-free or low-speed shared streets.
Safe infrastructure is also key to freeing up the sidewalk for pedestrians. While 41% of Veo riders currently ride on the sidewalk at least sometimes, riders said that they often take the sidewalk due to unsafe streets and lack of bike lanes. The vast majority (73%) of sidewalk riders would stop sidewalk riding if they had more access to protected bike lanes. The message is clear: if cities add more protected bike lanes, riders will use them. It’s a win-win for pedestrians and riders alike.
Ready to learn more?
Check out the full report to read up on topics including vehicle safety, vehicle parking, riding curfews, and more.
Download the full report (PDF).