At Veo, we are constantly thinking about the future of transportation and how it can impact people’s lives. In order to push innovation and develop a better user experience, we start by researching and understanding people and their behaviors.


On the Street

To better understand our users, we go to the source! Our multidisciplinary team of researchers collect qualitative and quantitative data to support our design decisions. What that means is we conduct surveys and we also talk to our users in person to really understand their needs.

A. Interview

After research goals are aligned, we set out to find answers with our clipboards and research guides in hand. We either set up individual interviews or conduct street intercepts, both tactics reveal new nuances of how users think, feel, and ride.

B. Collect

Like busy bees, our team collects the data and then shares the findings from our interviews during team debriefs. We write down and collect these findings and display them to open up more conversations.

C. Synthesize

By leveraging the design thinking process, we analyze and dissect the findings to rebuild them into higher level insights. These insights are key points we use to inform our future design decisions.



Our technicians are the heart of our service, moving and maintaining thousands of vehicles daily. Understanding their needs and requests will ultimately give our users a better experience. On top of daily check ins, our research team also conducts in-depth interviews with our internal operations team to fully listen, understand and solve for pain points.

We play with 3D forms..a lot!

The research findings and key insights feed into our design process. We put on our thinking caps and use creativity to solve the pain points. Our industrial design team works closely with our engineering team to test, build, and iterate on new ideas and concepts to make sure it’s valid and feasible.


Exploring Ideas

We start by sketching out possible solutions and brainstorm new ideas. With our insights close by, we think of new ways to improve the riding experience and create concept drawings that embody the design decisions.


3D Models

Our concept sketches help tell a 2D story, but we need 3D to validate the design. Digital 3D renderings and physical prototypes are created to help move the design forward.


3D Printing

Our prototype engineers use industry leading 3D printers to physically test the forms we created digitally. The intent is to validate aesthetics, test the user experience, and ensure the shape is production-friendly. Various polymers 3D printed to mimic high-end metal alloys as we explore optimal material options and finishes.


User Testing

We test our final concepts internally and externally for product validation. Our design and engineering teams take the feedback and iterate on the design in preparation for the final stage of development. Once approved, the designing phase is complete, and the prototype journeys to the exciting world of manufacturing!

Continue Reading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Let's Connect.

Contact us for any questions or inquiries.