This year, Birmingham, AL hosted the World Games, an international sporting event featuring a variety of competitions from tug of war to water skiing. As Birmingham’s micromobility provider, Veo had the honor of providing a reliable and sustainable method of transportation for residents, visitors, athletes, and officials who attended the games.
“We coordinated with Veo well ahead of the World Games to ensure micromobility would help meet increased travel demand and offer a car-free option to get around,” said Christina Argo, Strategic Projects and Innovation Division Manager at the Birmingham Department of Transportation. “Our World Games micromobility program was a fundamental aspect of our city’s transportation plan for the event, providing a convenient travel option while reducing traffic congestion, demand for car parking, and greenhouse emissions.”
Veo worked side-by-side with the City in the months leading up to the games, providing strategic insights on projected foot traffic and scooter and bicycle ridership. In order to meet increased travel demand, Veo deployed around 800 stand-up scooters and e-bikes and created over 40 parking hubs around the game arenas, accommodations, and tourism hot spots.
Over the course of the 10-day event, Veo provided over 17,000 rides to athletes, spectators, event staff, and Birmingham residents.
“Close collaboration with the City of Birmingham was key to success. Together, we created a game plan that included an increased fleet size, specially-targeted parking hubs, and increased staff capacity to manage our fleet during the games,” said Brent Kendrick, Veo’s Operations Manager for Birmingham. “Veo looks forward to applying our lessons learned from this successful partnership to help manage travel needs for future events in Birmingham and in markets across the country.”