Making Micromobility Work For Big Events

Making Micromobility Work for Big Events 

We’ve all been there: You’ve got tickets for the big game and your lucky jersey. Just one more detail: What’s the best way to get there in time for kickoff?  

In Veo markets across the country, for many people the answer is easy: Take a shared scooter or bike. Shared scooters and bikes are a fun, efficient way to get to the next big game or concert without dealing with the hassle of traffic or parking. And with shared mobility, once riders get to their destination, they can end their ride without worrying about the security of their privately-owned vehicle, paying for parking, or ride hail surge rates. 

With the right planning, a shared scooter and bike system can do wonders when it comes to cutting down on traffic and helping people get to the next big event smoothly.

At Veo we set up customized programs for events of all sizes, from the 2022 World Games to college football games. 

Here are four steps to make micromobility work for big events:

1. Make a Day-Of Staffing and Vehicle Deployment Plan 

To ensure that its micromobility services are efficient and effective during large events, Veo creates a day-of staffing and vehicle deployment plan. We often increase our staffing for large community events that require increased needs for vehicle rebalancing and battery swapping. For major events such as the World Games, Veo starts planning with city stakeholders months in advance, and may even bring in additional staff and vehicles to meet demand. 

2. Set Up Community Outreach Pop-Ups and Parking Hubs

Veo installs pop-up parking hubs and education booths at and near big events to monitor vehicle parking and educate riders about event day parking policies.  For example, Veo partnered with the Birmingham Department of Transportation and the World Games Planning Committee for the 2022 World Games where we established community over 40 parking and outreach hubs around the game arenas and tourism hot spots. L. Our team worked in close collaboration with event planners and local officials to provide clear communication on how to ride, routes to use during the event, parking locations, and more. This resulted in a seamless and enjoyable experience for the thousands of athletes, spectators,  and residents who took over 17,000 rides during the 10-day event. 

3. Create Geofences 

Temporary geofences allow us to direct riders where to go (and not go) during busy travel times. We collaborate with our city and university partners to create special zones to restrict certain activities like riding or parking, or enforce slow-speed zones where vehicles must operate at a reduced speed limit. For example, at universities like Rutgers and Texas A&M that have game days and other high-attendance events, Veo regularly activates temporary parking corrals and implements specialized geofenced zones tailored to the event size, scope, and expected turnout. 

4. Get the Word Out! 

With your plan in place, next comes the fun part: Get the word out and watch the scooters and bikes roll in! Veo communicates with riders ahead of big events to encourage them to get there on two wheels. We use everything from social media, to push notifications, to email to let our riders know they can get there with Veo, along with any temporary geofencing, parking hubs, and event promo codes they should know about.